The honey specialist BREITSAMER has given its Classic Range a new, modern brand identity and has, in addition, expanded its product range to include three occasion-oriented honey varieties in convenient dispensers as well as a premium regional specialty range in light-protected and aroma-protected cans.

With a straightened, revised typeface the logotype is no longer bound to the product variety, but forms a value-providing seal band and an umbrella brand.

The dispenser labels of the three new honey varieties appear especially vital and effective. Emotionality and approachableness, besides individual consuming occasions, have an influence on the brand appearance. Labels on the reverse side of the product deepen the occasion-oriented product story.