The honey specialist BREITSAMER has given its Classic Range a new, modern brand identity and has, in addition, expanded its product range to include three occasion-oriented honey varieties in convenient dispensers as well as a premium regional specialty range in light-protected and aroma-protected cans.

With a straightened, revised typeface the logotype is no longer bound to the product variety, but forms a value-providing seal band and an umbrella brand.

A silver-gold band with a highlighted honeycomb structure on the white tin can, a resealable plastic sliding cap, and an inserted brochure confer a nutritional appeal to the new specialty honey can.