CORNY made by SCHWARTAU is indisputably the market leader for cereal bars. This strong market position is expanded even further through the introduction of Corny + Frucht in three delicious varieties. Corny + Frucht, from 40% fruit, is the fruitiest cereal bar, which is extremely appealing in its soft texture.

The challenge for REDPACK Brand Design was to emphasize and to put these two qualities – fruit and softness – in the limelight in the packaging design. The brand and information stripe, clearly structured in blue, is surrounded by fresh fruits.