After years of unchanged brand identity, the No. 3 in the Fem-Care-Market has undergone a fundamental revision in its brand appearance.

At the centre of the comprehensive package relaunch stands the creation of superior and unmistakable Key Visuals for the brand.

The Cosmea Flower now forms an essential part of the brand image, an emotional element endowing a sense of identity on all packaging of the wide range of products – from the efficient incontinence products, through the time-tested sanitary napkins, up to the innovative panty liners with novel gentle agent.