The producer of office supplies, DURABLE, has developed a new self-understanding and is positioning its brand as a synonym for stylish office supplies of superior quality. Correspondingly its new slogan is “The Style of Success”.

REDPACK Brand Design has developed a new visual brand identity for DURABLE. In this new appearance, the role of the brand as well as its significance, the clear organising principle of the product information and a new photographic concept are combined. The brand appearance is marked by a superior brand environment, in which DURABLE exerts itself as a popular brand. On the whole, a clear, calm white, supported by black and greyish blue dominates – a colour combination which takes into account the premium positioning. A well-conceived icon navigation system provides for a quick grasping of the product’s most important characteristics.