Through a packaging design relaunch of the whole range of GOLDEN TOAST products the brand equity has been revitalized and invigorated. The modernized brand identity documents once more the pioneering role of the founder of sliced bread for toasting in Germany.

The colour arrangement has become warmer and brighter. On the new package the brand presence has gained in profile. The revised logotype corresponds with the fickle colour gradient in the sunny, golden-yellow background. The highlighted logo-repeat further enhances the package. Appetising use-oriented food photographs will additionally add emotion and stimulate the propensity to buy.

New, innovative varieties make GOLDEN TOAST the pioneer in the category once again.