“Mmmmmmmore foam!” is what JACOBS’ cappuccino in its new formula promises. In order to communicate explicitly this innovative benefit of the product we gave the entire selection a relaunch in packaging design.

With the new key visual, the new wave in aromatic flavour and scent, REDPACK Brand Design creates a self-contained visual identity. The product image is more up-to-date and the extra foam – prominently shown on a coffee spoon – has been impressively put in the limelight.