What used to be depicted up until yesterday by a gentle pictorial and colour language befitting the product function shall, in the future, be marked visually and unmistakably on the shelf according to the product benefits.

A new, innovative formula, brand presence, and a colour language commensurate with the product benefits will give the consumer a sure sense of having chosen the right product and of having made the right decision to buy.

The decorative design pattern calls one’s attention to a modern visual brand language with a distinctly trendy focus. The silver colour in the vertical bar of the brand, up until now a novelty in the category, in combination with the dark royal blue, ensures quality standards and the required value appeal.

The product range is completed by Jean Carol Bio. Jean Carol Bio uses only cotton from organic cultivation. The package is made from renewable resources and is 100% compostable. Moreover, with the tenet of fairness the products help carry social responsibility toward cotton growers by bettering their working and living conditions in a sustainable way.