PARADIIS (formerly PARADISE) is the innovator in the emerging segment of juices with obligatory cooling. Besides a new, more unique name, it now has also a new, innovative package design: “Fresh, modern, convincing” is the slogan of the extensively revised brand identity, which highlights the special features of this product more clearly than in the past.

As 100% direct juice PARADIIS proves its freshness competence: The production process, which guarantees a continuous cold chain from the harvest to the refrigerated section in supermarkets, is depicted in words as well as in graphics, and the consumer is thus provided with a solid reason for buying. Furthermore an effective colour system for the varieties ensures a quick orientation within the range of products in the refrigerated section.