With the limited seasonal varieties “Peach-Passion Fruit-Vanilla” and “Cherry-Cranberry” PurPur is expanding its already varied product portfolio to include a delicious winter and fruity summer variant.

With the limited editions 2008 REDPACK Brand Design tells the consumer a small story:
In the summer, a summery beach landscape delights its beholder. In the turquoise blue ocean small jaws are up to mischief. The happy beach panorama is rounded up by lovingly placed palm leaves. In winter a snowman in a wintry landscape winks at the consumer, and discreetly placed snowflakes make him feel ready for the cold time of the year.