“The enemy of what’s good is what’s better,” according to Sören C. Sörensen. On his very first day working at Masterfoods, he introduced briefing templates that are binding for everyone to this day, even for top-echelon executives in marketing. He heads the business side at REDPACK Brand Design, and is the expert for packaging technology.
In Person
“The ones with better work methods get on the shelf faster and get by with smaller budgets!” Sören C. Sörensen is convinced of this. His viewpoint is based on experience he has accumulated in the course of more than 5,000 European design projects.
That this yachtsman with a yen for the high seas has a true team spirit and a globally networked work ethic in his blood is a fact he proved very successfully over many years at Masterfoods. At first as Packaging Buyer, later on as European Packaging Design Buying Manager. These days his continuously expanded packaging network that extends worldwide represents a big plus which we are glad to let our our clients profit from.
